After learning from my research that most film posters feature the main character in a close up shot as the whole image, I have decided to manipulate this and develop it into my own work. I therefore organised a time I could take my images with main actress Miranda. Before this we had to plan a time that was ok for both of us, establish what equipment I would need for the camera and ensure continuity was kept by making her wear the same outfit that she does in the film. Below are a few of the images I took, of which I would then decide on the best that I can use:
I took the photos on a plain grey background, to reflect the conventional colours, and to keep the focus on the model. I also chose this specific pose as I felt it was an interesting and engaging situation, giving hints to our films plot and also by having it as a close-up from such a direct front angle it really captures our attention as if the model is looking at you for help. During the shoot a problem occurred in that the model I initially got to be the hand in the image, frankly was too big and overpowered the actresses face taking the focus off her expression and emotion. I therefore found another willing volunteer who I was able to use.
Below is the image I have chosen to use within my work. I chose this image as I feel it is the most effective, with the best facial expression for what I wanted to portray. Also the balance between the hand and the models face is a perfect ratio, allowing a viewer to see what is happening but also be drawn in by the victims fear.
Now I have my image I felt it appropriate to edit it to fit my genre and style. The images I researched were all used with dark effects and low lighting, also I want to engage the face and expression as the main feature so framing it will draw a viewers attention straight to it. I therefore inserted my image into Photoshop Elements 0.5 and created a dark black frame (using the burn tool), as shown below:
I also edited the colour of the image, bye going on 'filter', then 'Artistic' and using the 'Difuse Glow' effect. I did experiment with other effects however felt this one was best suited to what I wanted to portray, and gave a good proffetional style. Also it was conventional from my research to edit the image slightly to make it more dramatic and link more into the thriller genre.
I then felt like the image needed more to it, and it needed a more dramatic and bold effect. I therefore played around with a few of the Photoshop Elements 0.5 effects and used the 'Hue and Saturation' technique to make the eyes appear more striking by increasing the colour and contrast, by lassoing around them specifically and adjusting them to make them brighter.
After completing my photo I now need to layer it with text and persuasive/conventional elements. Starting with the name of the film 'PULSE'. As my research revealed that it was more conventional to feature the name at the bottom of the poster, and after moving it around to find the best position was here I could straight away go onto the style and appearance of the title. I used dafont.com to explore a range of different fonts of which I could consider for my final poster.
After looking through a range of different fonts I have decided on two of which I will use within my poster and then later decide which to use. The two I have chosen reflect the 'thriller' genre perfectly, and both are bold and big making 'pulse' stand out. The first choice (top) hints at some sort of twist within the plot or a distorted look through real life. The second is more of an obvious 'spooky' effect, creating an eree atmosphere on the poster.
My research revealed that having the actors names of the film, or director etc as a key feature, and usually at the top of a poster was a main convention for film posters. As advertising the actors of this could engage a instant audience of their fan-base, or people intrigued at how this actor will play this role. I therefore used dafont.com again, found a suiting font and used this for their names. The usual font film posters appeared to use for this was a plain, tall and over-powering one. I chose a font called 'Justus', similar to this to use. I included the two actors within the film, (Miranda Burns and Kieran Forbes), and 'Staring' a conventional persuasive technique. A common convention and technique used from my research into existing posters was to position the first name smaller and above the second, I really like this and feel it gives a fantastic and proffetional look to my poster. However felt there needed to be something else just to make it look more realistic and fuller. I decided to include Court Lane into this, as music artists can also be used for this, and as they feature two of their songs within our film, it would be a strong and appropriate choice.
Within my research, one of the strongest persuasive techniques used was ratings and review quotes. These persuade people and show the success of it so far, as people are influenced by these prestigious reviewers and their opinion. Again I used Dafont.com to use a complimenting font the the cast font. Of which is similar, but in italics (a conventional technique when using quotes). I used The Guardian and Empire, two of the most leading names within the film reviewing world. I had a range of phrases I could use within this, however want to use the two I felt sold the film best, really engaged people and made them want to watch it. Also revealing some of the plot and genre through them. 'The anticipation is truely nail-biting' enages the thriller target market. As they are thrill-seekers, they want to watch something that has alot ot suspence and makes them on edge. 'A thrilling take on an enigmatic storyline', reveals the mystery involved within our plot, and also a more conventional quote of what The Guardian would say.
All the font for the actors names and reviews are used in white, to make then stand out against the darker image, also a conventional colour for the thriller genre, linking to the use of iconography.
As I was making my film poster in Microsoft Office Publisher It made it more easy to insert and layer all the features to make the poster as a whole.
As I saw my final poster finally start to come together I then started to focus on the smaller details needed. Within my research it showed that small print at the bottom of film posters was a major convention. This meant I therefore wanted to use this on my own film poster to make it look more proffetional. This also helps promote the film companies and any other cast.
I added the bbfc rating of our film (15), something most film posters include, also linking back to the bbfc certificate included at the start of our film. A release date, with the same font to keep continuity, of which stands out, to inform the audience of when it is out in cinemas, something all film posters have. Also our Ident and production company logo we created 'EXPOSED Productions'. Then a 20th Century Fox company logo, to make it look more realistic and linking back to conventions of film posters.
In the next poster are my final film options. The iconography of my poster is symbolic to the 'Thiller' genre. I feel it really captures the essence of our film and plot. It makes it easier for an audience to associate the key aspects with a genre, therefore engaging our target audience. The fear in the models physical attributes really sells it to any thrill-seekers interested in 'thriller'. The natural light used in the photo is enhanced through he editing to create a more conventional appearance, linking to the low lighting used in 'thriller' posters within my research. The black framing and juxtaposition of the text brings the audiences eye straight to the emotion expressed through the models, something I wanted to be the main focus on the poster. The close-up straight shot also contributes to this, and links to the angles and types of shot used in existing 'thriller' posters. Both the hand and face are in focus in the shot to emphasise both features, again hinting at our films double narrative.
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