Saturday, 31 March 2012

Evaluation-What have you learnt from your audience feedback?-What I learnt

I carried out a lot of feed back after creating our short film (shown in my 'Evaluation-What have you learnt from your audience feedback?-Audience Feedback' post). This helped me to gain knowledge on many aspects of my film and work. Here I have written about what I have learnt from doing my feedback, in more depth to my initial statements.

What I have learnt, from:
Questionnaires

Firstly our audience feedback revealed that we had succeeded in targeting our target audience/ age group of 15-25 year old. This is because of all the positive feedback we received from this age group. Also this appeared to be the case for both females and males, meaning our target market would be larger if this were professional.

Also most of the people that completed our questionnaire said that their response to the film was both 'scared' and 'interested'. This is something both myself and Abigail were trying to create within our film to fit in the 'thriller' genre, and wanted to engage the audience into the plot. After receiving comments of that we fulfilled this, and that people enjoyed our film and were drawn in by the style and iconic features within our film, teaches me that together both myself and Abigail worked well together in achieving our goals.

We questioned 30 people of a range of ages for our feedback and drew up some diagrams and graphs to display our results. For example for one of the questions 'How would you rate the film?', 17 out of 30 said Excellent, and 13 said Good. No one chose, Ok, poor or terrible. This was really good feedback showing everyone enjoyed our film to some extent.

We also strongly wanted our film to look professional, and asked this within our questionnaire. 93% said 'Yes' (29 people) and 3% said no (one person). Again this is really good feedback, showing that nearly everyone thinks our film looks professional, linking to conventions and forms.

We also asked what aspects worked well within our film. To see where our strengths and weaknesses lye. 24 out of 30 said the plot, 26 said the Camera shots/angles, 26 said the acting, and 20 said the location. These are all high amounts of people, of which overall show all were effective and successful.

 Below were some of our favourite comments:

"Some very professional camera shots - love the rushing trains between scenes."

"looked like it was a big film crew directing it."

"It was intense and engaging, caught my attention straight away."

"It was intense and engaging, caught my attention straight away."

Our feedback from the questionnaires revealed that the public understood our concept and enjoyed watching the film.

Cast Interview

Interviewing the cast I feel was one of the most effective ways in learning about the positives and negatives of how efficiently we worked within our film. It revealed that both myself and Abigail worked together as a great team. As our audience is also the cast, therefore learning about their opinion is a first hand insight into how we work. It also revealed the actors' passion for their characters, this links to other audience feed back we got, showing positivity to the actors and how they made them their own.
This also helps us to learn how we could improve if making another film, and how we work with others and in a team. As if there was not a good relationship between the directors and cast this could effect the quality or efficiency of the film.

Film Directors Reviews 

Myself and Abigail were both lucky enough to get a response from two professional film directors: Craig Ford- Director and founder of Rockwood Pictures and Queer As Film and Cameron King- A short film Director. This also was an effective way of learning how real and conventional our film is. By getting a professional eye to analyse our film, it becomes easier to see where are weaknesses lye, and how we can develop these.
Craig's comments were very encouraging. Saying as our 'first dabble' into short films was 'impressive, encouraged us in that as a first film it is good and can only go on to improve from this point. He also described the film as 'jarring to watch', this was a comment we hadn't yet had and was really exciting for us for him to say it, as with his years of experience, and having watched hundreds of shorts to feel something whilst watching ours is a great success. To have won many awards, and for Craig to only have some small technical glitches within our film was amazing to receive and myself and Abigail are very grateful.
Cameron King also encouraged us by saying for a 'first attempt' it was 'lovely'. Also He commented on our risky dual narrative, of which again has also had positive feedback showing the decision of this was a good one. He says it creates 'an eerie sense of inevitability, but kept the audience guessing'. This is exactly the purpose we wanted from the dual narrative, and this is proof of that it worked. We also wanted our film to be original, and something that people hadn't seen before, to make it more exciting and un-predictable. This was commented on by Cameron, saying 'you've nailed a trademark on this'.

Overall we are very happy and grateful with their comments, and have definitely enabled us to learn our weaknesses, technical errors within our film and anything we can improve on for future work.

Online Feedback

Firstly, after uploading our film onto Youtube, and receiving so many views within such a short space of time was a great learning step to how a film grows and how enjoyment of the film leads to recommendations therefore leading to more views. We also received positive 'likes' and comments on this, again showing us how people are enjoying watching our film. Getting a comment from a fellow 'Youtuber', saying we should enter our film into short film competitions was also a great review for us.
Also, by putting a link onto our Facebook account, and receiving feedback from friends and family, allowed us to see what people liked most about our film.

Below I have created a word board, of all the descriptive feedback we have received through questionnaires, online, and written reviews.

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