Research Into Idents

For our short film we had to create a production company to go alongside it. For this we decided on 'EXPOSED' productions. This was because we felt it was engaging and striking, also being simple enough to be remembered and used in many ways. It also reflected on our film and the type of film it is, in our case, 'thriller'. We did consider many other idea's through using a thesaurus and simple brain storms, such as; Danger, Revealed, Tormented, Twisted and Base Productions, however were both happy with Exposed. As we researched into short films, and thriller short films, all appeared to have some sort of Ident at the start. Therefore to follow codes and conventions, and to make our film look as realistic as possible we have decided to make one. However before we go on to produce and Ident I feel it nesseccary to carry out some brief research and planning into Idents to ensure ours follows conventions, looks realistic and we know what we are going to do before prodcing it.

Ident definition

Station identification (Ident or Channel ID) is the practice of radio or television stations or networks identifying themselves on air, typically by means of a call sign or brand name. This may be to satisfy requirements of licensing authorities, a form of branding or a combination of both. As such it is closely related to production logos used in television and cinema, alike. -Wikipedia

 

Above are some of the most famous Idents within the film industry. All show similarities of that it is based around the production name, is some sort of animation or edit. 

I really like the first one, as the simple colours and quirky animation makes it humorous and effective. It also reflects the type of films Pixar make, as it is innocent humour, linking to their target audience of children, through Walt Disney films.

The second includes a strong and bold Music song. Of which can be automatically associated to their company. Also the logo/name again is the main feature standing out. The gold hints at a prestige reputation.

The fourth starts with a scenic cloud shot, going into the logo/title. Again the starts could link to a prestigious reputation. And the music compliments the animation movements.

The fourth again features the name as the main element. The music again is easily associated to the company, and the 'shine' animation on it makes it look desirable. 

After doing some basic research I now feel confident in making my ident, ensuring the title/logo is the main feature and their is an 'iconic' music that compliments the animation.