Initial Knowledge on Trailers
Movie trailers have now become popular on DVDs and Blu-ray Discs, as well as on the Internet.
I believe there is a clear correlation between the amount of views from a trailer to how many people go and watch a film. Therefore emphasising the importance of how a trailer is essentially selling the film to an audience, needed to include major persuasive techniques, to make a viewer want to see what happens next.
Initial Research Into Trailers
Mission Impossible
Super 8
School of Rock
Here are some key points I have established from researching into trailers of a range of genres:
- Fades and cross dissolves are used in transitions alot to create engaging and exciting effects.
- Close ups and mid shots are used to establish the connection between characters, this also doesn't reveal too much of what is going on on the screen.
- The name of the film usually comes at the end of the film, to leave it in a viewers memory.
- The editing of a trailer shows a conventional pattern of - Slow - quick - slow. This keeps the audience interested as they follow the trailer.
- Non diegetic music sets the tone of the film, making it more exciting for the audience, also enhancing the sound of the trailer.
-Key scenes of dialogue shown to establish the main parts of the plot.
Reviews and responses to existing trailers
''Like a ton of bricks!” When this trailer comes crashing through the theater for the first time every moviegoer gets rocked. The Girl with the Dragon Tattoo preview breaks the mold by giving you almost nothing to work with in the usual sense of plot, dialogue, or spectacle. What it does give you is a provocative assault on the senses and heart-pounding sense of mood and tone. Watching it gives you a rush. The kind of rush you’ll want again, but will have to wait until December to get.''
''When you make a trailer you have to stay aware of how the public perceives product. No one takes those'Dammed dirty apes!' seriously anymore. So when a serious trailer like this one for Rise of the Planet of the Apes (Did Hemingway choose the title?) is greeted by audible chuckles most theaters you only need a mirror to see who is to blame. This preview was close to working, but in two distinct areas the trailer-makers dropped the ball.
- It’s called… “The Cure.” Are you actually trying to get laughed at? At least unobtanium had awe-inspiring special effects to mask the stank of its stupid name.If you’re making a preview it’s your job to hide bad screenwriting like that.
- Three words. Sinister. Ape. Face. Audiences could handle most of the super-ape actions, but the lack of a good reputation for the franchise prevented most people from suspending their disbelief when the leering monkeys came on screen.''
''Mission Impossible: Ghost Protocol has plenty of issues to deal with. Namely being the fourth installment of a middle-of-the-road action franchise, and having a star who is more of a laughingstock than a ticket draw at this point in his career.
The people behind this trailer did a fantastic job of minimizing Tom Cruise’s role outside of quick action cuts. His face and dialogue are almost exclusively seen to set up the currently more popular Jeremy Renner and Simon Pegg. The trailer also keeps the focus simple (action), and plays down the Mission Impossible name outside of the iconic tagline. Even the thumping theme has been moved to the end; a dramatic shift from its traditional place as the lead in where it used to scream, “This is MISSION IMPOSSIBLE! We could show you Teletubbies for the next two minutes and you’d still want to see our movie.” All of these subtle changes had a big impact.''
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